Ch. Branding

Objective

To craft a modern and visually cohesive brand identity for Chancellors, an innovative business advisory firm based in Bahrain. The project entailed creating a brand identity that reflects the firm’s professionalism and innovation while maintaining a sense of approachability.

The primary colors of blue and grey were chosen to evoke trust, stability, and sophistication, aligning with the firm’s commitment to delivering high-quality advisory services. The logo, designed in both English and Arabic, features a modern typographic approach, conveying a sense of credibility and authority.

The objective was to develop a brand identity that resonates with Chancellors’ target audience, communicates its expertise effectively, and establishes a strong visual presence in the market.