Burg

Objective

To create a captivating brand identity for Burg Du Chocolat, a premium chocolate brand primarily distributed across the HORECA sector, drawing inspiration from the enchanting city of Bruges, Belgium. The project encompasses logo design, packaging design, stand design, flyer design, and other brand collateral. The aim is to craft an authentic and simple brand identity that reflects the luxury and indulgence associated with high-quality chocolate products, while paying homage to Bruges’ rich cultural heritage.

Through careful consideration of typography, color schemes, and imagery, Burg Du Chocolat seeks to establish a strong visual presence that resonates with its target audience in the hospitality industry. The objective is to showcase the exquisite taste and craftsmanship of the chocolates while transporting consumers to the charming streets and historic landmarks of Bruges, enhancing the overall brand experience.